vAuto - Genius Labs

vAuto is a premium software brand servicing large nationwide dealerships in their automotive purchasing and inventory needs. They wanted to expand their market reach to include smaller dealerships by offering a more affordable approach with similar benefits to their premium brand.

To achieve their goals, a sub-brand, Genius Labs, was created. The campaign of product brochures, signage, video, and ads depict bubbling liquid and lab equipment to create an intellectual environment where Genius Labs create cutting-edge products.

Role: concept development and video storyboarding, design, and art direction