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OpenText Security Solutions (OTSS) Rebrand

 

OpenText is a company that gives data meaning by transforming it into information, and through their SMB security cloud, they offer products to protect and preserve it. SMB faced some challenges related to brand clarity and alignment with the overarching OpenText parent brand. Additionally, there was a lack of consistency in the visual identities of SMB products. In response, SMB was renamed to OpenText Security Solutions to better align with the OpenText brand, and the product line underwent a redesign to align the visual identities and unify the OpenText Security Solutions brand.

 

Role: Creative direction, design

OpenText Security Solutions (OTSS) Rebrand

 

OpenText is a company that gives data meaning by transforming it into information, and through their SMB security cloud, they offer products to protect and preserve it. SMB faced some challenges related to brand clarity and alignment with the overarching OpenText parent brand. Additionally, there was a lack of consistency in the visual identities of SMB products. In response, SMB was renamed to OpenText Security Solutions to better align with the OpenText brand, and the product line underwent a redesign to align the visual identities and unify the OpenText Security Solutions brand.

 

Role: Creative direction, design

OpenText Security
Solutions (OTSS) Rebrand

 

OpenText is a company that gives data meaning by transforming it into information, and through their SMB security cloud, they offer products to protect and preserve it. SMB faced some challenges related to brand clarity and alignment with the overarching OpenText parent brand. Additionally, there was a lack of consistency in the visual identities of SMB products. In response, SMB was renamed to OpenText Security Solutions to better align with the OpenText brand, and the product line underwent a redesign to align the visual identities and unify the OpenText Security Solutions brand.

 

Role: Creative direction, design

OpenText Security
Solutions (OTSS) Rebrand

 

OpenText is a company that gives data meaning by transforming it into information, and through their SMB security cloud, they offer products to protect and preserve it. SMB faced some challenges related to brand clarity and alignment with the overarching OpenText parent brand. Additionally, there was a lack of consistency in the visual identities of SMB products. In response, SMB was renamed to OpenText Security Solutions to better align with the OpenText brand, and the product line underwent a redesign to align the visual identities and unify the OpenText Security Solutions brand.

 

Role: Creative direction, design