EVX S-24 Radio Multichannel Product Campaign

The client, VertexStandard, wanted to create a marketing campaign for their compact digital and water-resistant hand-held radio, and they wanted to feature all of the product benefits. The challenge was developing a messaging strategy that would be clear, concise, and not muddied by showcasing all three benefits together.

As a result, we concepted and developed a drip campaign that focused on each benefit separately while maintaining a clear and concise voice. The campaign consisted of print and digital ads, web banners, social media, and conference signage.

Role: concept development and design, directed Art Directors and Copywriters

EVX S-24 Radio Integrated
Drip Campaign

The client, VertexStandard, wanted to create a marketing campaign for their compact digital and water-resistant hand-held radio, and they wanted to feature all of the product benefits. The challenge was developing a messaging strategy that would be clear, concise, and not muddied by showcasing all three benefits together.

As a result, we concepted and developed a drip campaign that focused on each benefit separately while maintaining a clear and concise voice. The campaign consisted of print and digital ads, web banners, social media, and conference signage.

Role: concept development and design, directed Art Directors and Copywriters