OpenText
Project Type
Corporate Branding
Client Name
OpenText
Deliverables

Visual Brand Design

Style Guide

Iconography

Messaging

Collateral Template Design

Web Design

Digital Web Banners

Digital Ads

Role
Led rebranding efforts in collaboration with the agency and internal teams, guiding template creation, collateral development, and digital initiatives across ads, social media, landing pages, campaigns, and web design.
Project Type
Corporate Branding
Client Name
OpenText
Deliverables

Visual Brand Design

Style Guide

Iconography

Messaging

Collateral Template Design

Web Design

Digital Web Banners

Digital Ads

Role
Led rebranding efforts in collaboration with the agency and internal teams, guiding template creation, collateral development, and digital initiatives across ads, social media, landing pages, campaigns, and web design.
OpenText

OpenText is a company that gives data meaning by transforming it into information, and through their SMB security cloud, they offer products to protect and preserve it. SMB faced some challenges related to brand clarity and alignment with the overarching OpenText parent brand. Additionally, there was a lack of consistency in the visual identities of SMB products. In response, SMB was renamed to OpenText Security Solutions to better align with the OpenText brand, and the product line underwent a redesign to align the visual identities and unify the OpenText Security Solutions brand.

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OpenText is a company that gives data meaning by transforming it into information, and through their SMB security cloud, they offer products to protect and preserve it. SMB faced some challenges related to brand clarity and alignment with the overarching OpenText parent brand. Additionally, there was a lack of consistency in the visual identities of SMB products. In response, SMB was renamed to OpenText Security Solutions to better align with the OpenText brand, and the product line underwent a redesign to align the visual identities and unify the OpenText Security Solutions brand.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.
The pill-shaped design originates from the construction of product icons and serves as the core graphic element in OpenText's product portfolio visual system, unifying the suite alongside the new color scheme and font set.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.