Genius Labs Software
Project Type
Collateral Design
Client Name
Genius Labs
Deliverables

Brochure

Video

Event Posters

Role
Led concept development and video storyboarding, executed design and art direction, and worked with the production team to finalize print-ready files and provide assets to the vendor.
Project Type
Collateral Design
Client Name
Genius Labs
Deliverables

Brochure

Video

Event Posters

Role
Led concept development and video storyboarding, executed design and art direction, and worked with the production team to finalize print-ready files and provide assets to the vendor.
Genius Labs Software

vAuto is a premium software brand servicing large nationwide dealerships in their automotive purchasing and inventory needs. They wanted to expand their market reach to include smaller dealerships by offering a more affordable approach with similar benefits.

To achieve their goals, a sub-brand, Genius Labs, was created. The campaign of product brochures, signage, video, and ads depict bubbling liquid and lab equipment to create an intellectual environment where Genius Labs creates cutting-edge products.

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vAuto is a premium software brand servicing large nationwide dealerships in their automotive purchasing and inventory needs. They wanted to expand their market reach to include smaller dealerships by offering a more affordable approach with similar benefits.

To achieve their goals, a sub-brand, Genius Labs, was created. The campaign of product brochures, signage, video, and ads depict bubbling liquid and lab equipment to create an intellectual environment where Genius Labs creates cutting-edge products.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.
The pill-shaped design originates from the construction of product icons and serves as the core graphic element in OpenText's product portfolio visual system, unifying the suite alongside the new color scheme and font set.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.