Fentanyl Awareness
Project Type
Integrated Campaign 
Client Name
Safer Sacramento
Deliverables

Billboards

Transit Ads

Social Media

Role
Developed the creative strategy, executed concepts, designs, and illustrations, and managed the project from start to finish.
Project Type
Integrated Campaign 
Client Name
Safer Sacramento
Deliverables

Billboards

Transit Ads

Social Media

Role
Developed the creative strategy, executed concepts, designs, and illustrations, and managed the project from start to finish.
Fentanyl Awareness

Fentanyl poisoning has become an increasing part of the growing opioid epidemic. People are dying every day from street drugs made to look like Xanax®, Percocet®, or oxycodone because they don't know it's been laced with fentanyl.

My team and I partnered with Sacramento County's Substance Use Prevention & Treatment, Department of Health Services in developing this campaign to educate and bring awareness to this growing part of the opioid epidemic. The campaign of billboards and transit ads throughout Sacramento County and across social channels showcases how this issue affects all of us.

The campaign succeeded, reaching 559,800 people with 412,000 impressions, 32,000 engagements, and an overall engagement rate of 7.8%. We achieved a remarkable 1200% increase in the client's social media audience.

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Fentanyl poisoning has become an increasing part of the growing opioid epidemic. People are dying every day from street drugs made to look like Xanax®, Percocet®, or oxycodone because they don't know it's been laced with fentanyl.

My team and I partnered with Sacramento County's Substance Use Prevention & Treatment, Department of Health Services in developing this campaign to educate and bring awareness to this growing part of the opioid epidemic. The campaign of billboards and transit ads throughout Sacramento County and across social channels showcases how this issue affects all of us.

The campaign succeeded, reaching 559,800 people with 412,000 impressions, 32,000 engagements, and an overall engagement rate of 7.8%. We achieved a remarkable 1200% increase in the client's social media audience.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.
The pill-shaped design originates from the construction of product icons and serves as the core graphic element in OpenText's product portfolio visual system, unifying the suite alongside the new color scheme and font set.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.