EVX Radio
Project Type
Integrated Campaign 
Client Name
Vertex Standard
Deliverables

Print Advertising

Digital Advertising

Social Media Paid Advertising

Landing Page

Event Banner Design

Role
Developed and executed concept and design while directing Designers and Copywriters. Managed the project and presented concepts to the client.
Project Type
Integrated Campaign 
Client Name
Vertex Standard
Deliverables

Print Advertising

Digital Advertising

Social Media Paid Advertising

Landing Page

Event Banner Design

Role
Developed and executed concept and design while directing Designers and Copywriters. Managed the project and presented concepts to the client.
EVX Radio

The client, VertexStandard, wanted to create a marketing campaign for their compact digital and water-resistant hand-held radio, and they wanted to feature all of the product benefits. The challenge was developing a messaging strategy that would be clear, concise, and not muddied by showcasing all three benefits together.

As a result, we concepted and developed a drip campaign that focused on each benefit separately while maintaining a clear and concise voice. The campaign consisted of print and digital ads, web banners, social media, and conference signage.

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The client, VertexStandard, wanted to create a marketing campaign for their compact digital and water-resistant hand-held radio, and they wanted to feature all of the product benefits. The challenge was developing a messaging strategy that would be clear, concise, and not muddied by showcasing all three benefits together.

As a result, we concepted and developed a drip campaign that focused on each benefit separately while maintaining a clear and concise voice. The campaign consisted of print and digital ads, web banners, social media, and conference signage.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.
The pill-shaped design originates from the construction of product icons and serves as the core graphic element in OpenText's product portfolio visual system, unifying the suite alongside the new color scheme and font set.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.