Big Time Play Time
Project Type
Campaign Visuals
Client Name
YMCA of Metropolitan Chicago
Deliverables

Campaign visuals developed for:

Print Collateral

Social Media

Digital Advertising

Web

Role
Developed the creative strategy and messaging, executed concepts, designs, and illustrations; and managed the project from start to finish.
Project Type
Campaign Visuals
Client Name
YMCA of Metropolitan Chicago
Deliverables

Campaign visuals developed for:

Print Collateral

Social Media

Digital Advertising

Web

Role
Developed the creative strategy and messaging, executed concepts, designs, and illustrations; and managed the project from start to finish.
Big Time Play Time

Did you know children laugh around 300 times a day, while adults average just 4?

That insight sparked the inspiration behind my collaboration with the YMCA of Metropolitan Chicago to develop the “Big Time Play Time” campaign for their summer camp programs.

I created the concept from the ground up—including strategic messaging and visuals—to capture the playful spirit of camp, reignite parents’ nostalgia, and get kids excited for larger-than-life fun. Through bold colors, strong typography, and energetic imagery, the campaign brings the Y’s vibrant summer experiences to life.

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Did you know children laugh around 300 times a day, while adults average just 4?

That insight sparked the inspiration behind my collaboration with the YMCA of Metropolitan Chicago to develop the “Big Time Play Time” campaign for their summer camp programs.

I created the concept from the ground up—including strategic messaging and visuals—to capture the playful spirit of camp, reignite parents’ nostalgia, and get kids excited for larger-than-life fun. Through bold colors, strong typography, and energetic imagery, the campaign brings the Y’s vibrant summer experiences to life.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.
The pill-shaped design originates from the construction of product icons and serves as the core graphic element in OpenText's product portfolio visual system, unifying the suite alongside the new color scheme and font set.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.