Arxium
Project Type
Corporate Branding
Client Name
Arxium
Deliverables

Visual Brand Design

Style Guide

Collateral Design

Iconography

Print Advertising

Digital Advertising

Product Identity Design

Event Design

Role
Creative Lead on the project, spearheading the concept and development of the core visual brand. Led the creation of collateral, print and digital advertising, and event design. Oversaw copy direction while managing project timelines and deliverables from inception to completion.
Project Type
Corporate Branding
Client Name
Arxium
Deliverables

Visual Brand Design

Style Guide

Collateral Design

Iconography

Print Advertising

Digital Advertising

Product Identity Design

Event Design

Role
Creative Lead on the project, spearheading the concept and development of the core visual brand. Led the creation of collateral, print and digital advertising, and event design. Oversaw copy direction while managing project timelines and deliverables from inception to completion.
Arxium

ARxIUM is a pharmacy automation and workflow solutions company. Their competitive market advantage is in the versatility they use to solve customer problems. From the ground up, they can build entire systems or work within an existing setup to provide a more modular solution.

ARxIUM’s current visual brand lacked consistency and felt generic. To address this, the team and I developed a new visual system to promote a consistent and sophisticated look that brings versatility to the forefront. We executed the visual brand across all their marketing and advertising initiatives, redesigned the product logos, event spaces, and signage, and created a Style Guide and an icon library.

more

ARxIUM is a pharmacy automation and workflow solutions company. Their competitive market advantage is in the versatility they use to solve customer problems. From the ground up, they can build entire systems or work within an existing setup to provide a more modular solution.

ARxIUM’s current visual brand lacked consistency and felt generic. To address this, the team and I developed a new visual system to promote a consistent and sophisticated look that brings versatility to the forefront. We executed the visual brand across all their marketing and advertising initiatives, redesigned the product logos, event spaces, and signage, and created a Style Guide and an icon library.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.
The pill-shaped design originates from the construction of product icons and serves as the core graphic element in OpenText's product portfolio visual system, unifying the suite alongside the new color scheme and font set.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.