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ARxIUM Visual System

 

ARxIUM is a pharmacy automation and workflow solutions provider. Their competitive market advantage is in the versatility they use to solve customer problems. From the ground up, they can build entire systems or work within an existing setup to provide a more modular solution.

 

ARxIUM’s current visual brand lacked consistency and felt generic. To address this, the team and I developed a new visual system to promote a consistent and sophisticated look that brings versatility to the forefront. We executed the visual brand across all their marketing and advertising initiatives, redesigned the product logos, event spaces, and signage, and created a Style Guide and an icon library.

 

Role: creative strategy, design, copy direction, iconography, and Style Guide

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.