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EVX S-24 Radio Integrated Drip Campaign

 

VertexStandard wanted to create a campaign for their newest product, ​the digital and water-resistant EVX S-24​ radio​, which is ​t​he most compact radio in the U.S. market.

 

In order to accommodate the client’s desire to highlight all ​three ​feature benefits​​, a drip campaign was created. The campaign of print and digital advertising, carousel banners, social media and signage showcased each benefit individually, leading to a clear message that was not diluted by other features.

 

Role: Concept development and design, directed Art Directors and Copywriters

EVX S-24 Radio Integrated Drip Campaign

 

VertexStandard wanted to create a campaign for their newest product, ​the digital and water-resistant EVX S-24​ radio​, which is ​t​he most compact radio in the U.S. market.

 

In order to accommodate the client’s desire to highlight all ​three ​feature benefits​​, a drip campaign was created. The campaign of print and digital advertising, carousel banners, social media and signage showcased each benefit individually, leading to a clear message that was not diluted by other features.

 

Role: Concept development and design, directed Art Directors and Copywriters

EVX S-24 Radio Integrated
Drip Campaign

 

VertexStandard wanted to create a campaign for their newest product, ​the digital and water-resistant EVX S-24​ radio​, which is ​t​he most compact radio in the U.S. market.

 

In order to accommodate the client’s desire to highlight all ​three ​feature benefits​​, a drip campaign was created. The campaign of print and digital advertising, carousel banners, social media and signage showcased each benefit individually, leading to a clear message that was not diluted by other features.

 

Role: Concept development and design, directed Art Directors and Copywriters