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NADA MarketValues App Integrated Campaign

 

The MarketValues App helps auto dealers make quick informed bidding decisions in a fast-paced auction setting by pulling data from multiple vehicle pricing sites.

 

This campaign needed to communicate three important aspects of the App: data access, speed and results. The concept accomplishes this by depicting a car speeding through the phone App while transforming into data and coming out the other side as the green thumbs-up.

 

The campaign consists of print and digital ads that directed consumers to the product landing page.

 

Role: Concept development and design, directed Art Directors and Copywriters

NADA MarketValues App Integrated Campaign

 

The MarketValues App helps auto dealers make quick informed bidding decisions in a fast-paced auction setting by pulling data from multiple vehicle pricing sites.

 

This campaign needed to communicate three important aspects of the App: data access, speed and results. The concept accomplishes this by depicting a car speeding through the phone App while transforming into data and coming out the other side as the green thumbs-up.

 

The campaign consists of print and digital ads that directed consumers to the product landing page.

 

Role: Concept development and design, directed Art Directors and Copywriters

NADA MarketValues App Integrated Campaign

 

The MarketValues App helps auto dealers make quick informed bidding decisions in a fast-paced auction setting by pulling data from multiple vehicle pricing sites.

 

This campaign needed to communicate three important aspects of the App: data access, speed and results. The concept accomplishes this by depicting a car speeding through the phone App while transforming into data and coming out the other side as the green thumbs-up.

 

The campaign consists of print and digital ads that directed consumers to the product landing page.

 

Role: Concept development and design, directed Art Directors and Copywriters