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GE Pump Station Appliance Campaign

 

The GE Pumpstation Appliance campaign needed to address water treatment concerns along with the benefits of an out-of-box, cost-effective solution. To make the campaign engaging, we created a spokes-character named Walter, who appeared in different scenarios addressing those concerns and benefits.

 

The campaign consisted of a direct mail series leading up to a technology conference debuting the GE Pumpstation Appliance. Each direct mail piece directed consumers to the product's landing page to learn more about the device and the upcoming conference.

 

Role: Concept development, design, art directed designers on illustrations, prepared files for print, oversaw proofing

GE Pump Station Campaign

 

The GE Pumpstation Appliance campaign needed to address water treatment concerns along with the benefits of an out-of-box, cost-effective solution. To make the campaign engaging, we created a spokes-character named Walter, who appeared in different scenarios addressing those concerns and benefits.

 

The campaign consisted of a direct mail series leading up to a technology conference debuting the GE Pumpstation Appliance. Each direct mail piece directed consumers to the product's landing page to learn more about the device and the upcoming conference.

 

Role: Concept development, design, art directed designers on illustrations, prepared files for print, oversaw proofing

GE Pump Station Campaign

 

The GE Pumpstation Appliance campaign needed to address water treatment concerns along with the benefits of an out-of-box, cost-effective solution. To make the campaign engaging, we created a spokes-character named Walter, who appeared in different scenarios addressing those concerns and benefits.

 

The campaign consisted of a direct mail series leading up to a technology conference debuting the GE Pumpstation Appliance. Each direct mail piece directed consumers to the product's landing page to learn more about the device and the upcoming conference.

 

Role: Concept development, design, art directed designers on illustrations, prepared files for print, oversaw proofing