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ARxIUM Branding

 

ARxIUM, an industry-leading developer of pharmacy automation and workflow solutions, was faced with the challenge that their visual brand did not communicate their story in a clear and succinct manner.

 

ARxIUM's key differentiator in this innovative technology arena is that their technology and products are flexible and can be adapted to any preexisting customer automation setup. In order to conceptually represent ARxIUM's customized approach to solving problems, I developed the hexagon concept to serve as the brand's core visual asset. The hexagon is the only shape that when combined to one another, has the greatest number of sides that seamlessly fit together to create any type of custom patterned shape.

 

Role: Concept development, design, directed Designers and Writers, developed brand, Icons and branding Style Guide

ARxIUM Branding

 

ARxIUM, an industry-leading developer of pharmacy automation and workflow solutions, was faced with the challenge that their visual brand did not communicate their story in a clear and succinct manner.

 

ARxIUM's key differentiator in this innovative technology arena is that their technology and products are flexible and can be adapted to any preexisting customer automation setup. In order to conceptually represent ARxIUM's customized approach to solving problems, I developed the hexagon concept to serve as the brand's core visual asset. The hexagon is the only shape that when combined to one another, has the greatest number of sides that seamlessly fit together to create any type of custom patterned shape.

 

Role: Concept development, design, directed Designers and Writers, developed brand, Icons and branding Style Guide